"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
"The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI, and a converter of leads."
"Good marketing makes the company look smart. Great marketing makes the customer feel smart."
"People don't buy what you do; they buy why you do it."
"Your brand is what people say about you when you're not in the room."